Transform your product development from activity-focused to outcome-driven by ensuring every work item enables a specific decision.
Decision-Driven Development (DDD) is a framework that transforms how product teams approach their work. Instead of focusing on activities and deliverables, DDD ensures that every piece of work directly enables a critical product decision.
Every work item must enable a specific decision. If it doesn't, it's waste.
Create clear context for decision-making by defining the product vision, strategy, and current priorities.
Map out the critical decisions that need to be made to move the product forward.
Execute focused research and analysis specifically designed to inform the identified decisions.
Use the gathered evidence to make clear, documented decisions with rationale and success criteria.
Execute on the decision with confidence, tracking results against predefined success criteria.
DDD recognizes two distinct operating modes for product managers, each appropriate for different contexts.
When you have strong conviction and clear direction.
Use when: You have expertise and conviction in the domain.
When you need to facilitate and enable others' decisions.
Use when: Leadership or stakeholders own the strategic direction.
Stop spinning wheels on endless activities. Start making decisions that drive real product progress.