Everyone's asking the same question about AI.
Is it relevant to my business - or just hype?
I ran your operations. Built your software. Now I apply AI to it.
That's how I know where AI fits - and where it doesn't.
Everyone's asking the same question about AI.
Is it relevant to my business - or just hype?
That's how I know where AI fits - and where it doesn't.
Organizations that put people first
Operations prioritizing guest experience while managing complex logistics, staffing, and seasonal demands.
Businesses focused on customer relationships while managing inventory, omnichannel experiences, and operational efficiency.
Companies managing complex operations while optimizing for speed, cost, and reliability in dynamic environments.
Organizations maximizing impact with limited resources while serving diverse populations and maintaining mission focus.
Providers balancing efficiency and care while managing administrative burden and regulatory requirements.
You need AI to compete, but you won't sacrifice your people or your values to get it.
You've sat through the vendor demos. They show you dashboards that would take 6 months to implement. They talk about "AI transformation" but have never managed a 6 AM sick call or dealt with a supplier who closes on Sundays.
You've tried piloting tools. Your team used them for a week, then went back to the old way. Not because they're resistant—because the tools didn't actually solve the problems they face daily.
Meanwhile, your competitors are moving. Tasks that used to take your team 6-8 hours now take them 90 minutes. And you're watching your best people burn out on work that's already been automated elsewhere.
The gap isn't the technology. It's having someone who gets both your world AND the tech world.
I spent 10 years running hospitality operations before I built software. I know what 6 AM sick calls cost you. I've dealt with inventory systems from 2003 and suppliers who don't answer on weekends. I've managed 50+ person teams through seasonal chaos.
Then I became a product leader at an 18-year-old e-commerce company—and led them to 90% AI adoption in 3 weeks. Not with expensive enterprise platforms. With practical implementation that achieved 80% efficiency gains and zero layoffs.
AI should enhance your operations, not replace your people.
For most legacy businesses, AI helps in one of three places:
Your team is drowning in repetitive work.
AI handles the grunt work so humans do the thinking.
There's revenue sitting in your data that nobody's finding.
AI spots patterns humans miss.
You're turning down opportunities because you're maxed out.
AI lets you do more without hiring more.
Not sure which applies to you? That's what the Scan is for.
Most conversations start with the Scan.
One week. One memo. Clarity on where AI fits your business.
4-6 weeks. One workflow automated. Your team trained to run it.
Expand what works. Handle what doesn't.
$30M edtech company, 20M+ students
Built product operations foundation ahead of AI platform launch.
Gift marketplace, 1,500+ florists
Led AI transformation on $50M → $200M growth path.
I spent 20 years in operations - hotels, grocery, logistics - before I learned to build AI systems.
That combination gave me an unusual advantage: I understand operational chaos and I know what AI can actually do.
AI is not magic. It is leverage. The question is not "should we use AI?" It is "where would AI create the most value right now?"
I have helped teams:
I work with companies as an advisor, consultant, or team member - whatever creates the most value.
If you are wondering whether AI is relevant to your business, I will tell you what I see.
Let's figure it out together. 30 minutes, no pitch - just clarity on whether this makes sense for you.
Grab 30 minutes - no pitch, just clarity